Garden Warriors Logo Design
Brand strategy
Brand name:
Garden Warriors
Tagline:
"We do the hard work so you can relax".
Business category:
RHS qualified gardening team providing garden services.
Project objective (brief):
Create a Logo for a new gardening business which can be used on print, digital and merchandise.
Target audience:
Large and small gardens in and around the Lambourn Valley, Hungerford.
Colours
Concept 1 - Warrior
Warrior individuals are most fulfilled when they can rise up to and overcome a challenge. Naturally determined, achievement-oriented, and focused, they enjoy demonstrating a winning attitude and often can motivate others to achieve their goals.
https://www.carolspearson.com/archetype-pages/warrior-archetype
Concept 2 - Circular flowers
The sun, the moon and the earth are all round and perfect examples of circular shapes in our lives. Unlike any other shape, circles are uniquely non-linear and do not have any edges, corners or defined beginning and end. Because of this, circles are universally symbolic for wholeness, perfection, completeness and cyclic motion. They are also representative of community, friendship, inclusivity and strength.
Circular logos are one of the most popular logo shapes. It is precisely because of these positive and emotional associations that circles have great power and influence in logo design. Clean, simple, and recognisable, circles are versatile, and aesthetically pleasing, which makes them a great choice for any industry.
Concept 3 - Garden ants
Ants are common insects, but they have some unique capabilities—including their legendary communication skills that allow their colonies to function as superorganisms. https://www.nationalgeographic.com/animals/invertebrates/facts/ants
Unlike most insects, ants live and work together in huge teams called colonies. A colony can have hundreds or thousands of ants, and different ants in the colony have different jobs. The ants that you see walking around outside are the workers.
https://supersimple.com/article/ants-the-power-of-cooperation/
Final design - Concept 2 - Circular flowers
"We contacted Lyn to help us create a logo for our new business. Her advice was excellent and raised some points that we hadn’t considered which enables us to finalise our choice . She was friendly and courteous through out and a pleasure to do business with . We would not hesitate to recommend her service".
Carrie Simms, RHS Qualified Gardener, Garden Warriors.
